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Press Releases 2007

Date: August 2, 2007

KDDI au mobile handsets implemented
with VIVID Message and VIVID Panorama
—Implemented in Sanyo Electric W53SA and W52SA handsets—

August 2, 2007 (Tokyo, Japan)—Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Shibuya-ku, Tokyo, announced today the installation of VIVID Message™ and VIVID Panorama™ in two KDDI au summer 2007 handsets, the models W53SA and W52SA released by Sanyo Electric Co., Ltd. (Executive Director & President: Seiichiro Sano), headquartered in Moriguchi, Osaka Prefecture.

Newly joining the KDDI au handset lineup, the W53SA and W52SA (both manufactured by Sanyo Electric) are attractive mobile phones on the market in terms of both design features and functionality.

Jointly developed by Acrodea and Megachips Corporation ("Megachips", headquartered in Yodogawa-ku, Osaka), VIVID Message is middleware, a solution for text communication functionality. The solution enhances the range of expression for email applications on mobile telephones by adding dynamic, three-dimensional rendering and animated effects to conventional, plain message texts. The unique 3D picture fonts and animation on the Sanyo Electric models W53SA and W52SA are implemented as Ugomoji Mail™ for more entertaining email correspondence. VIVID Message is a communication tool for any language; thus, mobile phones overseas have adopted the technology also.

Jointly developed by Acrodea and Morpho, Inc. (CEO and President: Masaki Hilaga), headquartered in Bunkyo-ku, Tokyo, VIVID Panorama consists of middleware for camera functionality. VIVID Panorama permits the user to create panorama photos (images extended in one direction for a wider or taller viewing angle than ordinary photos) easily by operating the mobile handset with a built-in digital camera like a camcorder and panning the desired range. The Sanyo Electric models W53SA and W52SA are implemented with Susutto Scan™ for clipping photography that enables capturing of just the parts desired by a tracing-like action, and Pappatto Panorama™ for panorama photography aided with guide bars and text-based message alerts. In addition to the domestic market, mobile phones overseas have adopted VIVID Panorama also.

[About Acrodea, Inc.]

Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo, and maintains an overseas presence in Seoul, Korea; Espoo, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

[About Megachips Corporation]

Since its foundation, Megachips Corporation (TSE: 6875), has accumulated a wealth of intellectual property in imaging, sound, and telecommunications as an R&D-based firm. Megachips delivers LSI products and system solutions that provide rich media communication optimized for ubiquitous environments. For details, visit http://www.megachips.co.jp/.

[About Morpho, Inc.]

Founded in 2004, Morpho, Inc., is a venture company focused on delivering industry leading computer vision, graphics and image processing solutions for mobile device and PC based applications. Established by researchers from the University of Tokyo and experts in digital media, the company continues to introduce innovations in image processing technologies. More information about Morpho Inc. is available at http://www.morphoinc.com.

■For inquiries about this press release, please contact the following:

Marketing Department at Acrodea, Inc.
TEL: +81 3–5798–4885

■For inquiries about VIVID UI and VIVID Panorama technology, please contact the following:

Marketing Department at Acrodea, Inc.
TEL: +81 3–5798–4885

VIVID UI™ and VIVID Panorama™ are trademarks of Acrodea.
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Susutto Scan™, Pappatto Panorama™, and Ugomoji Mail™ are trademarks of Sanyo Electric Co., Ltd.
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Other company names and product names described above are either registered trademarks or trademarks of the holders.