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Date: August 15, 2008

Acrodea subsidiary’s systems adopted by
specialty website Premium Outlet Store

August 15, 2008 (Tokyo, Japan)—Subsidiary AMS, Inc. (CEO and President: Tsukasa Kuroiwa), headquartered in Meguro-ku, Tokyo, and wholly owned by Acrodea, Inc. (CEO and President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, has developed the EXREGZIO service for apparel e-commerce sites, and the website Premium Outlet Store has adopted EXREGZIO for its backend system. Operated by major mobile fashion business Nutty and linked to charity events within Rakuten Auctions, Premium Outlet Store commemorates the overall renewal of Rakuten Auctions, who is in charge of developing traffic for the site. Nutty is in charge of merchandising. Featuring discounts of up to 90% on popular women’s brands, the specialty site offers the first outlet-type shopping experience in the mobile industry.

As a so-called fulfillment services system with the following features, EXREGZIO provides an enterprise system that spans settlement of payments at an e-commerce site, order acceptance and issuance, and product delivery, and includes warehousing operations for storage and management of product inventories.
(1) Compatible with logistics for annual transaction volumes in excess of 10 billion yen
(2) Optimum inventory placement
(3) Optimized delivery efficiency
(4) Robust sales and distribution function

By employing EXREGZIO, a full-scale e-commerce site that straddles multiple website gateways can be efficiently operated. Incorporating mobile telephone expertise held by Acrodea, the solution is also compatible for mobile commerce sites that are expected to grow significantly in the future,.

AMS intends to increase sales of EXREGZIO actively to major apparel manufacturers, with the goal to create a new pillar of business for the company.

Figure: Configuration of AMS Apparel Fulfillment Service “EXREGZIOâ€
Figure: Configuration of AMS Apparel Fulfillment Service “EXREGZIOâ€
About Acrodea, Inc.

Acrodea, Inc., headquartered in Tokyo, Japan, is a software technology R&D firm involved in middleware technology for mobile terminals. The company is particularly focused on interface technologies connecting between the user and terminal, and currently provides UI (user interface) technologies and email enhancement technologies to the market. We are also applying R&D energy towards the enhancement of graphics performance, which is indispensable in facilitating usage of mobile platform interfaces. Our stance and efforts are a continual commitment to superior products and improving technology, for which we have received recognition worldwide. In addition to Japan and Korea, Acrodea is engaged in business on the global market, including China, Europe, and North America. The company listed publicly on Mothers Exchange of TSE on Oct. 19, 2006, just two years and three months after establishment in July 2004. Acrodea is headquartered in Tokyo (Nakameguro), and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Newport Beach, California, U.S.A. For more information, please visit http://www.acrodea.co.jp.

About AMS, Inc.

AMS, Inc., was established in July 2007 as a wholly owned subsidiary of Acrodea to handle the business domains of mobile content and mobile media. AMS is headquartered in Meguro-ku, Tokyo, and is principally engaged in market development of Kisekae Tool content that operates on VIVID UI, the middleware platform developed by parent company Acrodea. For the near future, AMS will also be directing business efforts towards e-commerce business operations, including mobile commerce, and provide a variety of services to users and business operators within the mobile business arena.

For inquiries about this press release, products, and technologies, please contact the following:

AMS, Inc.

TEL:+81 3-5768-8607   email: products@amsinc.co.jp


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