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Date: November 29, 2010

VIVID UI®, VIVID Movie, Emoji Lite® deployed to SoftBank Mobile Winter 2010-Spring 2011 models

November 29, 2010(Tokyo, Japan)—Acrodea, Inc. (President: Junya Tsutsumi), headquartered in Meguro-ku, Tokyo, announced today the deployment of VIVID UI®, developed as a user interface platform for mobile terminals, and the deployment of VIVID Movie and Emoji Lite® to the winter 2010-spring 2011 model handsets (referenced on Attachment) released by SoftBank Mobile Co., Ltd. (CEO and President: Masayoshi Son; “SoftBank Mobile”), headquartered in Minato-ku, Tokyo.

 

As of October 31, 2010, Acrodea’s VIVID UI has been deployed to 79 models distributed by SoftBank Mobile, since deployment to the first handset model in November 2006. Among the winter 2010-spring 2011 models, seven will deploy VIVID UI, plus two from Disney Mobile. Acrodea’s VIVID UI supports Softbank Mobile’s service “Kisekae Arrange.” This service allows the modification to the standby screen, menu screens, battery level indicator, signal status indicator, etc., of the handset with preferred icons and graphics.

 

SoftBank Mobile’s service Raku Deco adopts Acrodea’s Emoji Lite, and supports automatic insertion of picture fonts and personalized picture fonts. Text color, size, and background color can be automatically converted, and thus anyone can easily create decorative email. Since the first deployment to SoftBank Mobile in February 2010, 14 handset models have implemented the feature as of October 31, 2010. Ten handset models will be implemented for winter 2010-spring 2011.

Attachment

SoftBank Mobile Winter 2010-Spring 2011 Models

Table of handset models implemented with VIVID UI®, VIVID Movie, and Emoji Lite®.

img1

Disney Mobile New Models

Table of handset models implemented with VIVID UI®, VIVID Movie, and Emoji Lite®.

img2

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About Acrodea, Inc.

Established in July 2004, Acrodea, Inc., is headquartered in Meguro-ku, Tokyo, Japan and maintains an overseas presence in Seoul, Korea; Helsinki, Finland; and Seal Beach, California, U.S.A. Acrodea is listed on the Mothers Market (Code: 3823, TSE). For more information, please visit http://www.acrodea.co.jp.

 

For inquiries about this press release, please contact the following:

IR-PR Group, Administrative Dept. at Acrodea, Inc.

TEL:+81 3-5768-8606  Email: products@acrodea.co.jp

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Emoji Lite is under joint marketing between Acrodea and Namco Bandai Games, Inc.
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Raku Deco is a trademark of SoftBank Mobile.
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VIVID UI, VIVID, VIVID Panorama, and Emoji Lite are registered trademarks of Acrodea.
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Company names and product names described above are either registered trademarks or trademarks of the holders.